After one of my “Counting Chickens” talks recently, I received a thank you card with a cartoon on the front showing a chicken standing contemplating crossing a road.
On the opposite side of the road was a sign, “Why do you need a Reason?”… a reference to the many jokes which start with the phrase “Why did the Chicken cross the road?”
So why did the chicken cross the road?
The answer: it doesn’t matter why…. To us.
But it does matter that the chicken has a reason. After all, without the reason, even though his goal might be written in the clearest terms (“Objective: To get to the other side”) he may teeter on the edge of the curb and decide not to bother today, returning home thinking, “Well I can always cross it tomorrow anyway. So what’s the rush?”
If you are not on track with your own goals, your business goals or your goals in any other area, if you have fallen behind, or simply aren't making the progress you wish, look to the reason for setting the goal in the first place. Strengthening the reason means your focus will move beyond the goal and settle on the motive for the goal. When the going gets tough, this motive will be what helps you go the extra mile to achieving your target. The motive for action … motive-ACTION.
OK, so the Chicken needs a reason to cross the road.
And remember, it must be the chicken’s reason. No one else’s reason matters.
No comments:
Post a Comment