Friday, 25 January 2013

Are You Fully in Tune?

Have you ever walked into a room where there’s a radio on, and you immediately think “that’s not quite in tune, there’s a bit of crackling or a whistle to it”, but those people who are sitting in the room are happily listening to it, oblivious to any interference.
They have been listening to it so long they have become accustomed to the “interference”.

In business growth, business coaching and peak performance (and especially "time managemet") situations I often use the term “Interference” as something different.
It’s the psychological barrier that exists between knowing what should be done, and doing it… between Knowledge and Action.
It can affect focus to such an extent that it cripples a business.

You and I both know people who know they should do a Daily Action Plan, but, well…
People who know they should make one more sales call, but, well….
People who know they should do x,y,z to get fit/ build their business/ or achieve any goal, but, well…

Mostly this barrier comes in the form of self-doubt, old associations, poor beliefs, lack of focus. In fact, I often use the terms “Fuzz” and “Buzz” which is like a radio being not quite Fully In Tune.
And rather like listening to a slightly out of tune radio, at first we notice the high-pitched whistle in the background and the constant crackling. But after a while, we become accustomed to it and we hardly notice that it’s out of tune at all. In the same way, sometimes the level of “Interference” in our lives, in our businesses, in our careers becomes an ambient state and we don’t notice the dramatic and damaging effect it’s having.
Sometimes, I walk into a business and wonder why no one else has noticed the high level of “interference”, crackling away in every part of the marketing, the systems, amongst the people, and with the attitude of the managers and leaders.
Is it time you looked at replacing your old interference-riddled approach with a new, fresh, clear focus… Fully in tune? Take a step back. And take a sounding.

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